Dog ownership statistics for 2025 — key figures on ownership rates, spending, popular breeds, and generational trends.
at a glance — 2025
68M
U.S. households own a dog
45.5% of all households
89.7M
Total pet dogs in the U.S.
avg. 1.5 per household
$157B
U.S. pet industry spending
projected 2025 total
$1,716
Average annual cost per dog
food, vet, supplies
most popular breeds — AKC 2025 rankings
Source: American Kennel Club registration statistics, 2025
annual cost breakdown
Pet food & treats$67.8B total / ~$700/yr per dog
Veterinary care$41.4B total / ~$580/yr per household
Supplies & accessories~$33.3B total
Pet insurance (avg. annual premium)$675/yr for dogs
Lifetime ownership cost~$28,800 per dog
First-year cost (new dog)$1,150–$4,420
Sources: APPA 2025 State of the Industry; Forbes Advisor; NAPHIA 2024
who owns dogs — generational breakdown
Sources: APPA 2025 National Pet Owners Survey; Pawlicy Advisor 2026
notable trends — 2025
35%
of dog owners reported their dog as overweight or obese — up from 17% in 2023
4.7%
of U.S. dogs are insured — despite rising vet costs, adoption remains low
+43.5%
rise in Gen Z pet ownership since 2023 — the fastest-growing owner demographic
20 min
more daily physical activity for dog owners vs. non-owners on average
industry spending over time ($B)
Total pet spending
Source: APPA annual reports 2019–2025
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