PRIVACY POLICY

This Privacy Policy explains how LifeatHerPaw (“we”, “us”, or “our”) collects, uses, and protects your information when you visit lifeatherpaw.com.

1. Who We Are

LifeatHerPaw is a dog-focused informational website that provides content on dog care, training, and behaviour.

If you have any questions, contact us at:
📧 info@lifeatherpaw.com

2. Information We Collect

We may collect the following types of data:

Personal Data (you provide)

  • Name (if submitted via forms)
  • Email address (e.g. contact forms or newsletter)

Automatically Collected Data

  • IP address
  • Browser type
  • Device type
  • Pages visited
  • Time spent on site

This data helps us improve our website and user experience.

3. How We Use Your Data

We use your data to:

  • Operate and maintain the website
  • Respond to enquiries
  • Improve content and performance
  • Analyse traffic and user behaviour

4. Legal Basis for Processing (GDPR)

Under GDPR, we rely on:

  • Legitimate interest (website analytics, improvements)
  • Consent (cookies, optional data submission)

5. Cookies & Tracking Technologies

We use cookies to:

  • Understand how visitors use our site
  • Improve performance and content

You can:

  • Disable cookies in your browser
  • Manage cookie preferences via your settings

6. Third-Party Services

We may use trusted third-party services such as:

  • Analytics tools (e.g. Google Analytics)
  • Affiliate tracking platforms

These services may collect anonymised usage data.

7. Affiliate Links

Some pages contain affiliate links. If you click and make a purchase, we may earn a commission at no extra cost to you.

8. Data Retention

We only keep personal data for as long as necessary to:

  • Fulfil the purposes outlined above
  • Comply with legal obligations

9. Your Rights (GDPR)

As an EU user, you have the right to:

  • Access your data
  • Request correction
  • Request deletion
  • Restrict processing
  • Object to processing

To exercise your rights, contact us via email.

10. Data Security

We take reasonable measures to protect your data. However, no online system is completely secure.

11. External Links

Our website may contain links to other websites. We are not responsible for their privacy practices.

12. Children’s Privacy

This website is not intended for children under 13, and we do not knowingly collect their data.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Please review this page periodically.